eSource Business News :

• Read today's business news & tech news headlines ... more

	Web 2.0 Enables Streaming Media Released on: August 9, 2007 8:00am      Web 2.0 Enables Streaming Media Streaming media allows users to watch or listen to information on the Internet as it travels along the communications network. "Streaming" has quickly become part of the vernacular. It means that users can access video and audio content easily. In effect, "streaming" is more the medium than the content. You may have actually participated in streaming yourself and not known that you have done so. When you visit a news site, for example, and you click and watch a video file, you are streaming. When you stream music, you are basically participating in a music download, which just about everyone has done. After the snarl of "free" versus "fee" music downloads smoothed out, iPod is now a device of everyday life for many people. Therefore, music streaming is also part of everyday life for many people. Video, too, will eventually make this journey.          Read More . . .
	Fitness Goes Digital And Online Released on: August 5, 2007 8:00am      Fitness Goes Online And Does Digital Spring brings thoughts of baseball, bathing suits, and beach fit toned bodies. This may be the time to tie action to the fitness thinking.  If a trip to the web sounds like more fun than a trip to gym, perhaps your home computer can come to the workout rescue. Fitness has definitely gone digital.      Read More . . .
	Ads Assisting Online Sales Growth Released on: July 26, 2007 8:00am      Ads Assisting Online Sales Growth Online sales are expected to grow nearly 18 percent this year.    According to a recent report, total 2007 online sales are expected to rise to $259.1 billion.  One sales growth driver is effective web advertising.  Companies making steady gains have several communications factors in common.  The most important thing they get right is thinking in “pictures” rather than “words.” Keep it visually simple, try for interactivity and use complimentary rather then competing messages. We can now see Oreo cookies being dunked and McDonald’s new salad being spun in online ads.  Crystal Light added interactivity. Kraft colorfully invites visitors to its ads to actually mix its Crystal Light On the Go product into a bottle of water.          Read More . . .
	Online Answer Service Free Trumps Fee Released on: July 20, 2007 8:00am      Free Trumps Fee In Search For Answers People say there are no stupid questions.  Well, try this one: Are people willing to pay for something they can get for free?  After four years of trying, Google has finally admitted what many of us could have told them in the first place – “Of course not! If we  are given the choice.”  Early this year Google Answers, the search engine giant’s contribution to the growing online answers industry, closed its virtual doors for good, surrendering this popular quadrant of cyberspace to chief rival Yahoo and its many wannabe competitors.  Why did Google think a pay service would compete with the gratis offerings of Yahoo et al?  And why is there an et al at all?  What's the deal with online answer services?  Read on for the answers to these and other questions about online answers.          Read More . . .

---

  More news & articles